November 9, 2016

Search Engine Optimization

Let’s face it. You’re here for a reason and it’s to improve the visibility of your business. Whether you’re a construction company, landscaper, pool builder or general contractor our online contractor marketing services will not only bring you new jobs but help your company reach its full potential.

SEO is hands down the best type of marketing you can get done to grow your business. So why work with us? Because we only work with contractors and businesses in the home improvement field and this gives us a greater understanding of the marketplace.

What Types of Companies Get Results With Our Service?

We provide online marketing services for:

  • Roofers
  • HVAC
  • Pool Contractors
  • General Contractors
  • Plumbers
  • Landscaping Companies
  • Local Services

The Benefits of SEO

If you’re not quite sure what the benefits of working with are, we’ve listed the most important below:

1. Intent Driven Visitors

One of the most important concepts of SEO for contractors deals with keywords and how customers are finding your business online.

We optimize business websites so that when potential customers search for the services you provide, you appear front and center.

2. Increased Brand Recognition and Exposure

We have absolutely no doubt that search marketing can help you generate more brand recognition, more traffic to your website and more revenue. That second point is actually a huge benefit of higher rankings.

As a business gets found more prominently, customers start to recognize and become more aware of your business as an authority.

3. Credibility

When it comes to the internet, the more people see your company and website online, the more credible it appears. It makes sense if you think about it. Why would Google, Bing or Yahoo promote a business on their first page if it wasn’t a legitimate business? That makes them look bad.

For visitors, this means that companies must be more credible simply because they show up higher in searches.

4. Return on Investment

Any savvy contractor knows that if you are going to spend money, then you need to make a return on that spend. Otherwise, it doesn’t make sense.

The reason our agency loves doing search engine marketing is because it provides a great ROI. This applies whether you own a pool contracting business, landscaping business, roofing company or any other.

Developing a Local Marketing Strategy

Whenever you are trying to decide what the best type of marketing initiative is for you business, one of the simplest yet effective things we recommend is to consider your time horizon.

Local SEO generally takes a bit longer than traditional organic does and both of those take much longer than many owners would like to think about.

As a digital agency, we know that leads, referrals, phone calls, etc are the life blood of your business and that you may not be able to completely cut off other traffic channels.


You should not. Some of the best results happen when combining PPC or paid advertising with an ongoing organic strategy for lead generation.

Thankfully, our company can handle both your organic search marketing and paid traffic!